One of the first things that one notices about your business is your logo. It makes the first impression of your company outside your office. A well-designed logo brings brand value. Your business logo will be incorporated in your advertisements, social media posts and also on your website. It needs to be catchy and appealing enough for people to notice. Your logo should give a brand vibe to the audience.
Before embarking on your brand entity project, we will give you all the ultimate tips that one must know before designing a logo.
Logos can be characterized differently according to their designs. You can put your company’s name on your logo. Such types of logos are called as wordmarks. Apart from this, there are many different types such as:
Deciding which type of logo to use from the different types of logos is crucial.
2. Choose your design style
While designing a logo, many aspects come in to play like color, shape, graphics, typography, etc. Working on all the elements separately will make things go smooth and designing an appealing logo won’t feel overwhelming. Although no one style will be perfect for your brand, you can choose any one of the following:
Or you can just mix and match the styles suitable for your brand.
3. Consider proportion and symmetry
It is important to discuss the proportion and symmetry beforehand to create a well-balanced logo with consistent curves and arcs. Some of the key aspects of balance in logo design are as shown below:
3. Understand which colors will suit your brand better
One of the most identifiable components of your company is the color. Color is key for visual identity. Each color evokes an emotion that sends a message to the viewers or customers. Even science approves the psychology behind the colors. It is important to understand your business goals, target audiences and other aspects to decide what type of color palette to use in your logo designing. The below examples show the meaning of the colors:
4. Choose the right typography
It is critical to make sure that there is no mismatch between the typeface you chose and your brand personality. Typographies must complete your logo by complimenting it. Basically, there are 4 different types of fonts that you can implement in your logo. They are as follows:
Not confined to the above points, logo designing is all about knowing the company’s values, target audiences, and their culture. A good logo is unique, distinctive, memorable and timeless. STZ Soft is one of the foremost logo designing companies in the UK. We create brands with the help of our stellar designers. Contact us today.