Internal linking is a hot potato nowadays and always been a vital element of SEO — it’s easy to forget about external link building that some of our most powerful tools affect the link graph. Links may matter less and less as a ranking factor for the most competitive terms, and though that may be true, they’re still the foremost way you eligible for the competition.
Google always looks at pages which appear on mobile as well as in desktop pages for — namely, establishing ranking factors, the link graph, and SEO directives. You may have noticed an alert from Google Search Console stating that your site has been moved over to primarily mobile indexing, but it’s not actually.
A most important principle often used by SEOs is how many clicks a landing page is from the homepage, also known as “crawl depth.”
Mobile-first indexing impacts this on two fronts:
Google is primarily the mobile-versioned of your page. Hence, if some of your links aren’t present on mobile (as is common), so your internal linking simply won’t work.
If your links are visible on mobile, they may be hideous or immense to users, given the reduced on-screen real estate vs. desktop.
Always remember, we need to be careful as SEOs does not see a working tactic and rushing to push its limits. At the same time, usability and moderation are still important with overburdened main navigations.
Overall, just opt for on-page linking because it is one of the most convenient methods for getting large numbers of pages crawled, indexed, and ranking on your site as you will already be having a large number of pages to place the links on.
Top navigations and HTML sitemaps somewhat lack the scalability to deal with situation especially about Google’s treatment of “no index, follow” tags.
At the end of the day, it’s all about presentation. You need to give special importance to mobile experience and also depend on this method at the same time which will ultimately impact a fruitful presentation. You got to trust Google when it comes to mobile. Just place on-page links behind tabs or dropdowns because this is increasingly going to become best practice.
Let STZ Soft help you develop an effective website solution for your business, tailored to honing in on your prospective clients.