Remarketing is a marketing technique that allows you to target users who have previously visited your website with banner ads and other techniques. With the help of remarketing, you can convert potential clients into consumers and increase your sales. A special type of cookie is used allowing us to advertise and giving us a chance to have another go with the user. Best digital marketing companies in Mumbai use the remarketing technique for improved results.
To help you meet your goals, we have listed below some tips to help you set up your remarketing campaign.
1. Target all your website visitors and application users
The simplest way to remarket is to reach the users who have visited your website and used your app. ‘Google Ads optimized list’ helps you reach website visitors, app users, and other audience sources.
2. Use responsive ads
Responsive ads are those ads that can automatically adjust their size, appearance, and format to fit just about any available ad space. Whether the ad is a banner ad on one website or a dynamic text on another, these ads save time. They ensure that the best format of ads is shown across different ad spaces.
3. Target your website visitors according to their specific interests
The visitors can be classified according to the following pages on your site:
4. Target your competitors’ customers
When a particular visitor search for a keyword, make your ads pop up on the customer’s browser with the help of remarketing. With the help of this technique, you can target users who have visited websites that are highly related to your products including your competitors.
5. Use Google’s plethora of options for digital remarketing
Google has come up with most advanced forms of digital analytics for remarketing and this has helped companies target customers who have shown interest.
6. Optimizing Remarketing Campaigns
Optimization is very important and can be done in many different ways:
· Ad Testing
As you are targeting the users who have visited your website, they are already familiar with your brand. So you need to go a bit further to win them back. Experiment by offering various offers, calls to action and images.
· Custom combination testing
Experiment with different combinations of cookie lengths. Message visitors who have visited your site between 7 to 30 days ago. Find new ways to reach to them according to the timeline of their visit.
· Frequency cap testing
Your cap limit should not be too high or too low. Without annoying your potential clients, you should maximize the number of interested visitors visiting your website. Monitor your audience size accordingly.
When you are trying to close deals, sometimes you have to think outside the box. Being creative is what brings clients to your website again.