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How to run your remarketing strategy effectively?

• Posted By : Suresh Patel
• |
• Date : 2019-12-10

Remarketing is a marketing technique that allows you to target users who have previously visited your website with banner ads and other techniques. With the help of remarketing, you can convert potential clients into consumers and increase your sales. A special type of cookie is used allowing us to advertise and giving us a chance to have another go with the user. Best digital marketing companies in Mumbai use the remarketing technique for improved results.

To help you meet your goals, we have listed below some tips to help you set up your remarketing campaign.

1. Target all your website visitors and application users

The simplest way to remarket is to reach the users who have visited your website and used your app. ‘Google Ads optimized list’ helps you reach website visitors, app users, and other audience sources.

2. Use responsive ads

Responsive ads are those ads that can automatically adjust their size, appearance, and format to fit just about any available ad space. Whether the ad is a banner ad on one website or a dynamic text on another, these ads save time. They ensure that the best format of ads is shown across different ad spaces.

3. Target your website visitors according to their specific interests

The visitors can be classified according to the following pages on your site:

• Home page – Targeting users who have visited your home page is one of the key aspects of remarketing.
• Product/Service page – Targeting the visitors who have browsed through your services or products is important.
• FAQ page – The visitors of this page are those who have shown interest but failed to make an inquiry
• Landing page – One of the most important components in the PPC campaign is the landing page. Visitors who have clicked on your PPC ads and landed on these specified sales pages are good for remarketing.
• Confirmation page – To bring back the previous buyers by interesting them with other products in your arsenal is also effective.
• Contact page – Similar to the FAQ page, visitors who have reached your contact page are potential clients.

4. Target your competitors’ customers

When a particular visitor search for a keyword, make your ads pop up on the customer’s browser with the help of remarketing. With the help of this technique, you can target users who have visited websites that are highly related to your products including your competitors.

5. Use Google’s plethora of options for digital remarketing

Google has come up with most advanced forms of digital analytics for remarketing and this has helped companies target customers who have shown interest.

• Google Analytics Remarketing Code
• Google Ads Remarketing Code
• Google Remarketing Lists for Search Ads
• Google Video Remarketing
• Google Email List Remarketing

6. Optimizing Remarketing Campaigns

Optimization is very important and can be done in many different ways:

· Ad Testing

As you are targeting the users who have visited your website, they are already familiar with your brand. So you need to go a bit further to win them back. Experiment by offering various offers, calls to action and images.

· Custom combination testing

Experiment with different combinations of cookie lengths. Message visitors who have visited your site between 7 to 30 days ago. Find new ways to reach to them according to the timeline of their visit.

· Frequency cap testing

Your cap limit should not be too high or too low. Without annoying your potential clients, you should maximize the number of interested visitors visiting your website. Monitor your audience size accordingly.

When you are trying to close deals, sometimes you have to think outside the box. Being creative is what brings clients to your website again.