“Facebook” one of the omnipotent social media is alluring not only consumers but also business owners and specifically, we would like to target “business owners.” Because they want to benefit their business by optimizing Facebook fan page through SEO. There are a lot of rumors going around about the real ways to optimize your Facebook fan page SEO. Because of this, you will surround yourself with many suggestions like using keywords in the filenames of your uploads, or to have every URL you own linked to your fan page.
This post provides some important tips on optimizing your Facebook page for SEO:
Create a custom fan page vanity URL
As per Digital Marketing Services in UK, it is very important that your fan page URL reflects an aspect of your business because URLs seeks a heavy weightage by search engines. You just need to wait until your fan page turns into 25 Likes, because Facebook will give you the ability to create a unique URL (or usernames as Facebook calls them) for the page.
In case you find that another fan page has claimed your business' name already, make sure to include what your business is about in the URL.
Backlink to your fan page on existing channels
According to Digital Marketing Services in London, you will be ranked higher and this authority will be given by Google to your fan page as soon as you create more inbound links to your page. That is why it is very significant to bloggers when they have their content associated to from other websites, blogs, etc.
This same rule applies to your Facebook fan page. So, where it is relevant, include a link to your fan page from your other digital channels, like your website, blog, and Twitter profile.
Select the best name for your Facebook fan page
The most fundamental step when it comes to optimizing your brand on Facebook, and is also the most important. Just imagine your fans are no more interested to get engaged with your page and even hiding your updates from their news feed. Isn’t that a horror or a nightmare!? You know why this will happen? Because you are appearing as a spammer.
Also to be noted, don’t be too generic. Stay stable. Facebook's aim behind fan pages is that they represent real businesses, brands, personalities, etc. By selecting something too usual, like Travel, Sports, Fishing, etc., you run the threat of Facebook closing down your capability to post updates and approach to new fans.
Employ keywords in strategic locations on your fan page
Be aware about SEO elements. About section, Mission, and Company Description are the areas which are actually pulled from your fan page as SEO elements. Hence, pay attention to these areas because just like traditional websites, keyword optimization is the most fundamental form of on-site SEO.
Let us give you an example of how a search engine would index your page:
SEO Title = Your fan page name
Meta Description = Fan page name + the About segment of your page
H1 = Your fan page name
Include important things like Address, City, State, and Zip and update appropriate information for better optimization.
Bottom line for Facebook fan page SEO
A quote says, “The SEO’s job today is more than keywords and backlinks. It’s more than metadata optimization. It’s more than even content. It’s the affirmation of a frictionless user experience while delivering the right information at the right time—and in a timely manner.”
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